High Days and Holidays – On A Budget
February 4, 2025
Sally sang ‘money makes the world go round’ in the musical Cabaret. Nowadays, it’s a common idiom meaning that money is so important that pretty much everything relies upon it or is affected by it. And so, when money worries hit, it can feel like our world stops turning. Yes, the best things in life are free, but it’s inescapable: money plays a massive role in our lives. Having money can make life easier, or at least more comfortable.
More than just a means of transaction, money holds deep psychological and emotional weight. Understanding that and discovering the psychology of money – and debt – can help us regain control of our financial wellbeing. This way, we can start to break away from damaging spending habits and seek support when we need it.
Under (Money & Spending) Pressure
Money is more than merely currency, a tool for exchange; it is a status symbol, representing security, and identity. We tend to equate affluence and financial success with personal worth as a society. We admire those who appear to be wealthy. This can lead to intense social pressures around spending and lifestyle choices – once known as ‘keeping up with the Joneses’ and parodied in the retro sitcom Keeping Up Appearances. And, much like social media, that’s all it is: an appearance.
From an early age, we are subjected to relentless advertising and marketing campaigns. Ads are everywhere. We’re surrounded. Clever – or cynical – ads push not just essential items, but luxuries to aspire to, and fripperies – the unnecessary ‘stuff’ we find ourselves wanting. You only have to see the hype around so-called must-have toys at Christmas to understand how this works. These now-accepted cultural norms encourage consumerism.
Social Says SPEND
The advertising and marketing make us want things, or lifestyles. We’re sold dreams, almost – creams that will keep us young; branded clothes that will help us fit in; swanky nights out that will impress friends… The list goes on. Life never used to be like this. Our grandparents took pride in humble surroundings, in cutting their cloth according to their means. There was a ‘make do and mend’ mentality, perhaps born out of post-war hardships. Perhaps it’s little wonder then, that as life improved, and home comforts were more attainable, that spending was encouraged and almost admired.
A generation or two on, and those austere days are long gone. Rationing is merely something we read about in the history books – but the spending and consumerism show no signs of abating. Reasons for this include:
- Keeping Up Appearances: Many of us want to project a certain lifestyle. Sadly, this often means spending beyond our means – and worse, unaffordable borrowing.
- Fear of Missing Out (FOMO): social media creates an illusion that all our friends – or, heaven forbid, frenemies – are constantly enjoying luxuries and fabulous trips, leading to impulsive spending.
- Cultural and Family Expectations: Pressure to maintain a certain standard of living, gift-giving expectations, or funding family needs can lead to financial strain.
The Emotional Toll of Emotional Spending
We’ve all felt the need to treat ourselves or cheer ourselves up – or that we ‘deserve’ something. Emotional spending occurs when shopping becomes a coping mechanism, a salve if you like. Whether it’s stress, sadness, boredom, or low self-esteem, the buzz of the purchase may offer temporary relief. However, it often leads to longer-term financial and emotional distress, creating a cycle of guilt, anxiety, and debt:
- Short-term dopamine boost: Shopping triggers a temporary feeling of happiness.
- Long-term regret: The satisfaction quickly fades, causing guilt then more spending to compensate.
- Debt accumulation: Using credit cards or loans to fund this emotional spending can spiral into unmanageable debt.
The psychology here is similar to addiction – and should be taken equally seriously.
How Debt Affects Mental Health
Debt is much more than just a financial burden. Debt can have profound and far-reaching effects on mental health, and research shows that money problems are linked to increased levels of stress, anxiety, and depression.
- Chronic Stress: Worrying about money, debt, and repayments can cause problems with sleep and concentration. Stress can also worsen or even cause physical health conditions, such as high blood pressure (hypertension). Hypertension is a risk factor for heart attacks and strokes.
- Depression and Anxiety: Lack of financial security can create feelings of hopelessness and isolation, intensifying mental health problems even further.
- Relationship Problems: Debt, and debt-related stress, can cause conflict in relationships and families.
- Problems at Work: Financial stress can affect focus and productivity. At its worst, this could potentially risk job loss and thus further financial insecurity.
Put all these factors together and we have a catastrophic vicious circle.
Stop the Stigma – Seek Help
The impact of debt is incredibly widespread, and yet many of us are afraid to seek help. There is no need to feel shame, embarrassment, or failure but we understand that people do. Financial difficulties aren’t necessarily some sort of personal failing: it’s a complex issue influenced by circumstances such as job loss, unexpected expenses, or mental health struggles.
You can get help and break the cycle if you know where to seek support. That’s the first step to taking back control:
- You are not alone. Literally millions of people experience financial difficulties at some point in their lives.
- Seek professional advice. We can offer confidential, non-judgmental support to help you manage your finances, and signpost you to the help you need.
- Develop a healthier money mindset. Understanding and recognising your emotional triggers and financial behaviours can help break the cycle of debt.
- Create a realistic, achievable plan. Budgeting, debt consolidation, and financial education can pave the way toward financial stability. Again, we can help you. Don’t struggle alone.
Debt: Don’t Struggle Alone
Debt and financial struggles can feel overwhelming, but we can help. Breaking free from financial stress starts with understanding the psychology and seeking the right support. No one should suffer in silence. You can regain control of your financial wellbeing by identifying and addressing the root causes of financial habits and overcoming the stigma around debt.
Our dedicated Support Hub can signpost you to the help you need with your mental health. Please don’t think you need to struggle alone. And, if you’re vulnerable, we can help you register your vulnerability with the Vulnerability Registration Service. Our recent article explains more here.
If you or someone you know is struggling with debt, reach out to us. We can point you in the right direction – and help you take the first step towards a brighter, stress-free future.
